In today's competitive online marketplace, offering good products or services at attractive rates is not enough. The most successful companies on the web have mastered the three pillars of online success:
Visibility – creating a site that turn searchers into customers through effective search engine optimisation and pay per click strategies.
Usability – ensuring that users have a good experience from the moment they arrive on the site until they complete their purchase.
Measurability – clearly aligning the performance of the website with the success of the business to identify what is and isn't working to feed back into strategy and planning.
In this one-day seminar we will explore how these three goals can be achieved within a profitable end to end online strategy. Focusing on online retail, travel and financial services, the course will present examples and case studies of companies that have made cost-effective changes to maximise their online success. Attendees will learn the key factors that can make or break the customer journey, including: Search Engine Marketing, Usability and Analytics.
Official Website: http://threekeystosuccess.eventbrite.com
Added by lf053 on August 31, 2007