In today's competitive online marketplace, offering good products or services at attractive rates is not enough. The most successful companies on the web have mastered the three pillars of online success:
1. Visibility – creating a site that turn searchers into customers through effective search engine optimisation and pay per click strategies.
2. Usability – ensuring that users have a good experience from the moment they arrive on the site until they complete their purchase.
3. Measurability – clearly aligning the performance of the website with the success of the business to identify what is and isn't working to feed back into strategy and planning.
In this one-day seminar we will explore how these three goals can be achieved within a profitable end to end online strategy. Focusing on online retail, travel and financial services, the course will present examples and case studies of companies that have made cost-effective changes to maximise their online success. Attendees will learn the key factors that can make or break the customer journey, including: Search Engine Marketing, Usability and Analytics.
Who this seminar is aimed at:
* Marketing Directors
* Business Analysts
* Interface Designers
* Project Managers
* Marketing Managers
* Website Designers
* E-commerce Developers
* Campaign Planners
* Product Managers
About the trainers The course is jointly provided by three organisations which are leaders in the fields of search engine marketing, usability, and web analytics: Ambergreen Internet Marketing, User Vision, and Lynchpin. All three have worked with some of the UK's leading organisations including; Marks & Spencer Money, Dell Computers, Emirates Airline, HSBC, Orange and My Travel. The course will be led by the lead practitioners from the three companies.
The one day course costs £300 + VAT (£250 + VAT for registrations before 27th May 2007) and includes a course book with copies of all slides and reference materials, as well as lunch and refreshments throughout the day.
Official Website: http://www.onlinesuccess.eventbrite.com/
Added by crourke on May 10, 2007