Third Thursday: Corporate Blogging Unplugged May 18, 2006

For our next Third Thursday meetup we've assembled a solid panel of corporate communicators from B2B giants, Cisco, Network Appliance and Ingres to cut through the new media rhetoric and talk candidly with us about what it *really* took for each of them to bring their corporate blogging initiatives from concept to reality, including all the hoops and headaches they encountered in the process.

This discussion, lead by Third Thursday co-conspirator Jeremy Pepper, will also dig into the behind-the-scenes mechanics and the day-to-day operations of a corporate group blog, as well as an executive blog, and what it takes to successfully oversee these projects from a PR and marketing standpoint.

Official Website: http://publicrelations.meetup.com/79/