This workshop will demonstrate how to design and execute email campaigns aimed at achieving better results and build lasting, positive reputations. Participants will learn best practices for building a quality list, increasing email open rates, encouraging readers to take action, and analyzing click-behavior to improve results. The program will showcase real Boston restaurant success stories and practical applications to teach email senders how to match their communications to patron preferences.
Who: Zak Barron, Regional Development Director, Constant Contact and Alec Stern, Vice President, Strategic Market Development, Constant Contact
Added by jmcappello on July 22, 2008