The Mechanics of Your Personal Brand January 31, 2012

Do you need a tagline? What about a new logo? Photos or illustrations? Building a brand isn't as easy as it looks. A well designed brand is like a well designed car – lovely to look at, lots of power, and can really take you places. The power of a brand is based on how well it can convince people to buy your stuff. There are countless definitions of what a brand is, and regardless of your definition, if the brand doesn’t help you sell more stuff then it isn’t doing its job. All brands are built with three essential elements: Personality, Message and Identity. Join Laura Lowell on 1/31/12 10:00 am PST as she discusses the specific elements required to develop and communicate your personal brand - Personality, Message and Identity.

Official Website: http://www.brighttalk.com/webcast/92/40659