The Measurable Impact of Marketing September 11, 2008

This summer, the Online Marketing Summit (OMS), the nation’s premier such forum, traveled to 10 key cities across the country gathering first-hand executive and practitioner insights about the top drivers in B2B marketing today. You do not want to miss this up-close and frank dialogue with Aaron Kahlow, Chairman of the OMS and Debbie Qaqish, Chief Revenue Officer for the Pedowitz Group and OMS keynote presenter. Here, they'll share the dialogue from over 1,000 marketing leaders about what you and your company should prepare for, including how and why the role of marketing is changing from being less of a creative group focused on delivering projects with a soft ROI to a line of business that contributes to a measurable business result. Marketers are changing their focus, role and position in the company and they are changing what they’re now accountable for. It's a new ball game and you don't want to be left behind.

This interactive and lively discussion will help you:

- Learn what (and why) executives consider as a measurable contribution to the company;
- Translate online marketing technology jargon into simple and easy to understand marketing and business terms;
- Clarify strategies and tactics you need to consider, and those to stay far away from (lead gen, technology, SEO, analytics, social media);
- Key-in on the hottest areas that will create very good career opportunities for marketers and the new competencies required in marketing (hint: analytics, use of technology and sales)
- Understand how variable compensation for marketers will continue to grow

Individuals who should attend this event include:
Managers, Directors and VPs of Marketing, Sales managers, Web 2.0 Technology providers, Business Analysts.

Official Website: http://www.techlinks.net/blogs/events/archive/2008/09/07/september-11-business-marketing-association.aspx