The Interaction in Interactive TV February 21, 2008

RSVP now! E-mail nyc-rsvp at ixda.org

Topic: "The Interaction in Interactive TV" by David Lipkin, Founder, Executive Vice-President of Method
When: Thursday, 02/21/08, 6:30pm
Where: In Soho, full details provided on RSVP (e-mail nyc-rsvp at
ixda.org)

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Event details
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Interactive Television, whether on set-top boxes or on Internet-enabled televisions, poses interesting challenges in Interaction Design. The most obvious is enabling interactions without a keyboard. But it's also a challenge to develop metaphors for navigation, elegantly round up content, and provide ways for editors and users alike to annotate the content. We will discuss these challenges, as well as the shift in product development toward the interface as a product and the pitfalls of following blanket design guidelines.

This will be a discussion-based talk with a healthy mix of case studies.

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More about David Lipkin, Founder, Executive Vice-President of Method
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With nearly 20 years of experience working in creative services, David has a strategic focus and day-to-day understanding of how to build innovative products. As a founder of Method, David drew upon his experience working in brand-centric print, multimedia, and interactive shops to build a firm dedicated to the creation of brilliant communications and products, regardless of medium or platform.

During his tenure at Method, David has performed in such roles as Chief Technology Officer, Chief Operating Officer, and (most recently) as Executive Vice-President of Method. He currently leads business development from Method's New York office, applying his years of experience in design to the needs of Method's current and prospective clients.

Prior to founding Method, David was Director of Technology at MetaDesign. He was part of the team that guided the company's growth and expansion from the startup phase to their current position of leadership within the industry.
Within the role of Director of Technology, David was key in establishing and building MetaDesign's transformation from a print-based studio to one which created multimedia, internet-based, and application-based products. He was also responsible for building and managing processes and systems focusing on developing technology-focused projects.

David has worked with dozens of clients on award wininng work in widely diverse sectors, including Apple, Autodesk, Comcast, the Cooper-Hewitt National Design Museum, CNN, Kiehl's, Gucci, E-Trade, Merrill Lynch, Microsoft, Nike, TED Conferences ,Texas Instruments, and IBM. Recent projects range from a comprehensive brand system for technology newcomer Organic Motion, to the design of Comcast's media portal, Fancast.com .

David has a B.A from Reed College, where he studied history, anthropology, physics, and chemistry. He also lived in the same dorm room as Steve Jobs.

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