The Incidental April 21, 2009

At this year’s Milan Furniture Fair you don't have to go to the British Council, it will come to you. The Incidental, our daily paper, is a new media experiment in making your life easier.

You are invited to join our groups and upload your events, pictures and observation to Flickr, Twitter and Upcoming. The best reviews, views and comments on what's worth seeing (plus the previous days nightlights) will be selected to print each day for the duration of the Fair.

Technophobes can submit personal highlights to the team by scribbling directly onto The Incidental, or anything to hand. These will feed into the next day’s issue and feature alongside contributions by a select group of guest commentators. And for those unable to attend our team of roving reporters will be out and about to answer questions on your behalf. The Incidental is must-have support for the time-poor Milan visitor and the up-and-coming critic.

Developed together with guest curator Daniel Charny