The Foundation of Innovation II November 1, 2006

Innovation comes from people who are continuously interacting with and gaining a deeper understanding of their customers, and then using this innovation to create more effective ways of solving their problems. What's changing in this dynamic is how companies are interacting with their customers. Ethnographic observation and surveys are being replaced by techniques that create rich and actionable results.

This half day event will focus on how you can develop the understanding that leads to innovative new products. With a learn, do, have approach the event will include a keynote address talking about best practices, a hands-on workshop where you will actually be innovative, and a panel discussion focusing on how to incorporate customers in the innovation process. By the end of the day you will be inspired, empowered and equipped to begin your own innovation program.

Agenda
8:00 am - 8:30 am Registration - Continental breakfast
8:30 am -9:00 am Welcome and Keynote Introduction
9:00 am - 9:45 am Keynote Speaker: Judy Estrin, Chairman of Packet Design
9:45 am - 10:00 am Break
10:00 am - 11:15 am Innovation Game - Product Box: A creative experience by Enthiosys
11:15 pm- 12:00 pm Panel - "Integrating Customers into the Innovation Process"

Panelists:
Michelle Barbour, Sr. Director of Product Management, Customer Centric Initiatives, Genesys
Michael Heinrich, Vice President, Design Services, SAP
Mike Macadaan, Director of Design, AOL

A prize will be awarded at the end of the program for the most innovative Product Box.

$50 SDForum Members, $70 Non-members. At the door add $10 to member and non-member prices.

Official Website: http://www.sdforum.org/innovation