109 East 42nd Street at Grand Central Station
New York, New York

This workshop helps participants understand the changing role of direct and database marketing in relation to their overall marketing efforts. Specific exercises help marketers learn how to assess their organizational readiness to extend and expand their current efforts.

Official Website: http://www.forrester.com/events/eventdetail?eventID=2266

Added by mBLAST on April 22, 2008

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