3175 Hanover Street
Palo Alto, California 94304

SDForum in collaboration with Accel Partners will be holding "The Consumerization of Software" a half day conference on June 4, 2008 at the offices of Cooley Godward in Palo Alto. Please join us for this exciting event!

The cutting edge of "software" is undergoing a structural change as new business models, and new strategies for customer acquisition have supplanted the Y2K era of enterprise software models. Centralized buying decisions driven by the CIO have given way to "democratic" or consumer-like adoption behavior within the enterprise. Open-source software, software-as-a-service (SaaS) and other "bottom-up" rather than "top-down" models are exploiting this trend.


11:30am Registration and Lunch

12:30pm Welcome & The Consumerization Thesis
Kevin Efrusy, Accel; Susan Lucas-Conwell, SDForum

1:00pm Panel Discussion: "A View on Software from Wall St"
Moderator: TBC, Cooley Godward Cornish
Brendan Barnicle, Pacific Crest
Charles Carmel, Cisco
Mike Maples, Managing Partner/Founder, Maples Investments

1:45pm Panel Discussion: "Beating the incumbents through bottom-up tactics"
Moderator: Rich Wong, Accel
Mike Ni, Senior VP of Solutions, Netsuite
Duke Chung, CEO President and Co-founder, Parature
Satish Dharmaraj, CEO and Co-founder, Zimbra
Javier Soltero, CEO and Co-founder, Hyperic

2:45pm Facebook in the Enterprise
Chamath Palihapitiya, VP Prod Mktg & Operations, Facebook

3:00pm BREAK

3:15pm Panel Discussion: "Products for the end user instead of the manager"
Moderator: Kevin Efrusy, Accel
David Thompson, CEO, Genius
Jason Lemkin, CEO and Co-founder, Echosign
Anthony Deighton, SVP of Marketing, Qliktech

4:15pm Fireside Chat: Clarence So, CMO, SalesForce
Introduced by: Rich Wong, Accel

4:45pm Closing Remarks

Members: $65, Non-Members: $80, Platinum Pass: $0.

Official Website: http://www.sdforum.org/consumerization

Added by FullCalendar on May 19, 2008