The Business Case for Sustainable Business Practices (Noon@Nance) September 27, 2007

NOON@NANCE 2007-2008 lecture series: Sustainable Business Practices

An increasing number of companies are adopting sustainable business practices. Whether they call this “going green in the workplace”, “being environmentally and/or socially aware” or a “triple bottom line approach” companies are aggressively addressing the sustainability issue. Join our panel discussion with Margie Flynn of BrownFlynn, Tom Morley of LubeStop and Dave Nash of McMahon DeGulis, LLP who will address questions that many businesses face in today’s marketplace.

* Date: September 27, 2007
* Time: 11:30 – 1:00
* Complimentary Admission
* Location: 1860 E. 18th Street, Cleveland, OH, Room 118
* Attendees are welcome to bring their lunch; light refreshments will also be provided by the sponsors.

Topics include:
* Should corporate social responsibility be part of your marketing strategy?
* How do you identify opportunities for competitive advantage?
* The challenges and opportunities presented by corporate responsibility in a global marketplace.
* Managing stakeholder conflict.
* Employee retention strategies.
* Impacting the triple bottom line.

Featured panelists include:
* Margie Flynn, BrownFlynn BrownFlynn is a consulting firm specializing in the integration of strategic agendas with responsible practices and targeted communications that yield positive results.
* Tom Morley, LubeStop. Lube Stop is the oldest privately-owned quick oil change company in Northeast Ohio. Lube Stop is headquartered in Berea and has 37 convenient locations in the Cleveland and Akron-Canton areas to serve you.
* Dave Nash, McMahon Degulis, LLP. The largest environmental boutique in Ohio, McMahon DeGulis attorneys' posses experience not ordinarily found in firms of this size. Several firm members have over 20 years of experience in environmental, toxic tort and complex litigation.

Moderator:
* Jim D’Orazio, Term Instructor at Cleveland State University and President of Practical Web Strategies. Jim teaches courses in Internet Marketing, Marketing Strategy and The Business Environment at the Nance College of Business. His company works with small to mid-sized companies to develop effective internet business strategies.

Sponsors:
* The Department of Marketing
* CSU's Student Chapter of the American Marketing Association

For More Information
* Contact event moderator, Jim D’Orazio at [email protected]

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The 2007-2008 Noon@Nance lecture series:
* Part 1, September 27: The Business Case for Sustainable Business Practices
* Part 2, November 15: A Blueprint for Creating Competitive Advantage
* Part 3: Sustainable Business Practices in a Global Economy
* Part 4: Northeast Ohio–A Leader in Sustainable Business Practices?

Official Website: http://www.csuohio.edu/cba/mkt/noon/index.html