The Business Case for Social Media November 5, 2008

The Social Media Working Group of Irish Internet Association is hosting this open meeting with social media expert Neville Hobson. The informal meeting will examine and discuss the business imperative for organisations to engage with social media; including blogging, social networks, online communities, podcasts and RSS.

Neville Hobson is an internationally-accredited communication practitioner with over 25 years’ experience in public and media relations, marketing communication, employee, compensation and benefits communication as well as investor and financial relations. He helps companies use effective communication to achieve their business goals Neville is a founding Senior Research Fellow and Advisory Board member of the Society for New Communications Research, a California-based non-profit think tank.

The IIA’s Social Media Working Group was established in June 2008 to support Irish businesses in the development of strategies for engaging with social media. Membership of the working group is split between expert practitioners (bloggers, social networkers, advertisers, PR) and professionals from a variety of business sectors, including the finance, public sector, SME, tourism, media, technology and not-for-profit sectors.

Attendance is open to anyone with an interest in the potential business uses of social media.