Taming the Content Beast: Content Strategy and Modeling for IT Professionals (Washington, DC) September 13, 2006

An exclusive 2-day workshop presented by industry-leading consultant and author, Bob Boiko. Bob takes you step-by-step through a proven system to solve the hardest content management issues. Throughout your two day intensive sessions you will build your own content strategy and model using proven best practices and Bob's own industry driving methodologies.

What you'll learn

Day 1: Learn the "Business Smarts" required for a successful content management strategy:

* Set goals that benefit your company's bottom line
* Build a realistic business case to meet the goals
* Get support from above and from the business units
* Get the funding you need
* Avoid departmental wars
* Accurately gauge the size and scope of your problem
* Use competitors' web sites as a tool to help solve your most pressing problems

Day 2: learn the "Nuts and Bolts" of content modeling, the key to linking business goals with technology:

* Balance the sources and consumers of content
* Balance the Web against other delivery channels for your content
* Create a content domain to limit scope creep
* Devise a set of content types for content organization content creation, storage, and delivery
* Define taxonomies and other access structures to organize and target your content
* Design for future growth and inevitable change
* Determine how to reuse content and display it on Web pages and beyond
* Use XML and database technologies to store and publish content

Also included:

* A complete workshop backgrounder and workbook where you can chart your own CM strategy and content model
* A copy of the acclaimed Content Management Bible
* A sneak-peek version of Bob's new book Laughing at the CIO
* Access to exclusive eBooks on strategy and project leadership
* Bob's much-loved CMS Possibilities Poster

About the Instructor

Leading the workshop is information management professor and long-time consultant Bob Boiko. Bob (literally) wrote the book on content management, The Content Management Bible (2004, Wiley & Sons) is in its second edition and has become the gold standard for content management professionals. Bob's dynamic presentation style keeps him consistently on the list of most-requested speakers at IT and business conferences. His methodology has been applied to organizations of all sizes, from small non-profit organizations to major corporations in North America, Europe and Asia.

Official Website: http://www.metatorial.com/seminar.asp