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Atlanta, Georgia

Web marketing automation is a fast growing technology that is changing the way sales and marketing operates. It allows business to business (B2B) marketers to manage all prospect interactions such as email, forms, and more. Data is seamlessly passed from each marketing vehicle to a CRM system allowing a marketer to track all touch points with prospects from the moment of lead generation to the close of the sale. The solution can also produce significant efficiencies by automating many marketing and sales tasks currently performed manually.

Learn from our panel what you need to know about web marketing automation and how it applies to your business.

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Added by Listen Interactive on August 5, 2008