New York City, New York

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Akasha Multimedia ? New York City
516-322-1101 or

NEW YORK, NY (May 5, 2006): A unique, exciting book is finally completed, and the buzz is already in full bloom for what promises to be a sensation, both nationally and internationally.

Melissa Deskovic, president of Vatic Media, and Bernadette Giacomazzo, president of Akasha Multimedia ( in New York City, a member of the national Street Syndicate (, a professionally represented photographer through Photorazzi (, and a major label scout for RCA (through, are both pleased to announce their book, Swimming With Sharks, available for purchase now at

Critics of the book have already described it as well-researched, informative, and clever. The book takes a unique approach to the music business ? both Deskovic and Giacomazzo wrote the book with the musician in mind, spoken as both professionals and ?cool older sisters? of the independent music guard.

Like any how-to book worth its while, Swimming with Sharks is replete with little-known facts and sound advice. It, however, also goes a step further Deskovic and Giacomazzo worked tirelessly, for months on end, collecting interviews from various music industry professionals in a variety of fields, including law, promotions, marketing, and publicity.

Swimming with Sharks also boasts some never-before-seen photos taken by Giacomazzo, whose professionally represented photography is award-winning and published. Her photos feature such independent luminaries as goth legend Voltaire, punk rockers Suicide City (ex-Biohazard and Kittie), and rock?n?roll guitarist (and New York City native) Wilson Lihn. Finally, Swimming with Sharks features snippets from Ask the Pros, a MySpace group moderated by Deskovic, in which up-and-coming bands ask the 200-plus-member cadre of professionals a variety of questions.

Swimming with Sharks also provides a rare treat for its readers: a compilation CD entitled Shark Bait, featuring 20 cuts from independent bands from a variety of genres. This CD will also be presented to various media outlets. Confirmed artists include alt-rockers Finespun (, fairy tale rockers Sky Salt (, and Florida?s own Sentenced 2 Live (managed by Deskovic).

Deskovic and Giacomazzo are already confirmed speakers at the Connexion International Music Festival (in Las Vegas), and are awaiting confirmation at other notable industry conferences. With the advance buzz for the book already at a fever pitch, it won?t be long before Swimming with Sharks makes its way to the top of the best-seller list. Are you ready for it?!

Official Website:

Added by akashamultimedia on May 15, 2006

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