SVASE StartUp-U SV: Creating a compelling Executive Summary May 28, 2008

SVASE StartUp-U SV: Creating a compelling Executive Summary

Start: 05/28/2008 - 11:45am
End: 05/28/2008 - 1:30pm
Contact Info:
Fenwick & West LLP, 801 California Street,
Mt. View, California 94041

Charles Anderson
Email: [email protected]
URL: www.svase.org/?q=node/736

AGENDA:
11:45-12:00 Registration, Networking and Food
12:00-12:15 SVASE/Startup-U Overview, Introductions, Speaker Intros
12:15-1:15 Interactive Mashup-U Program
1:15-1:30 Networking with the presenters!

With your help, we will start on time so the speaker can provide you with as much interactive information as possible.

Please arrive by 11:45am to register. We will start the program promptly at 12:00!

CREATING A COMPELLING EXECUTIVE SUMMARY
The purpose of the Executive Summary is to generate sufficient interest to get you to a meeting where you can go into more detail. It should short, sharp & create excitement. The response to it should be “That sounds interesting, tell me more”, so you don’t need to include everything, just the key information.

The executive summary is often your initial face to a potential investor, so it is critically important that you create the right first impression. Contrary to the advice in many articles on the topic, you do not need to explain the entire business plan in 250 words. You need to convey its essence, and its energy. You have about 30 seconds to grab an investor’s interest. You want to be clear and compelling. Most guides to writing an executive summary miss the key point: The job of the executive summary is to sell, not to describe.

So, forget what everyone else has been telling you. Come and hear what it really takes to create a clear, concise and compelling executive summary!

Popular FAQs regarding Startup U:

What is the cost of this event?
A $5 (member) or $15 (affiliate/non-member) registration fee, plus a $1.50 credit card processing fee, includes event and lunch, available through advanced online registration. A $10 or $20 fee is collected at the door.

What is the format of a Startup-U event typically?
Generally speaking, each event begins with an introduction by the host followed by a brief talk about SVASE and self-introductions by each of the attendees. After the introductions, the host introduces a speaker (usually 20 minute presentation, followed by group discussion) or the discussion topic; the exact format varies based on the host and that variety is what makes this event so exciting!

Who should attend?
Startup entrepreneurs, anyone thinking about forming a startup, service providers, angels and VCs active in the Silicon Valley information tech and biotech entrepreneur communities. Past participants include:
Current and aspiring entrepreneurs
Venture Capitalists, Angels and other members of the funding community
Service Providers (e.g. human resources, contract programming, etc.)
Independent Consultants (e.g. sales, marketing, engineering, etc.)

Do I need to be a member of SVASE to attend this event?
Non-members and guests of members are welcome to attend any 2 SVASE Startup-U events. Afterwards, we recommend that non-members become members of SVASE. For more information on the benefits of joining SVASE, please visit our website at www.svase.org/index.php?option=com_content&task=category
§ionid=4&id=100&Itemid=109&Itemid=59 or alternatively, you can also join at the event itself.

This event is co-sponsored by Fenwick & West LLP, www.fenwick.com.

Official Website: http://www.svase.org/?q=node/736