SVASE StartUp-U SV: Building Buzz on a Shoestring Budget with Eric Weiss February 22, 2011

SVASE StartUp-U SV: Building Buzz on a Shoestring Budget with Eric Weiss
Start: 02/22/2011 - 11:45 am
End: 02/22/2011- 1:30 pm

Contact: Dan Grosh
Email: [email protected]

Location: Mintz Levin 5 Palo Alto Square,
1st Floor Conference Room,
3000 El Camino Real, Palo Alto, 94306

URL: www.svase.org/events/startup-u-sv-building-buzz-shoestring-budget-eric-weiss

A well-executed PR strategy can be one of the most effective ways to build buzz and promote your company. But how do you build a good PR campaign when cash is tight?

* How to launch a PR / marketing campaign on a budget
* Best practices for launching news
* The role of blogging
* Effective techniques for getting editor's attention
* Launching your product at a conference: a good idea?
* and more

The panel:

Eric Weiss Senior Vice President, Worldwide Marketing
Eric Weiss has an 18-year track record of launching, marketing and rapidly scaling multinational businesses which have included software as a service. He has successfully deployed disruptive new technology in dynamic regulatory and public policy environments that span telecommunications, clean technology and now "green" driving.
Prior to GreenRoad Eric served as chief marketing officer of Covad Communications. As vice president of Macromedia's telecom solutions business, he was credited with launching this new business unit, one of the company's first forays into vertical industry solutions. Eric co-founded and served as COO of ITXC, helped take the company public and grew revenues from zero to over $300 million. Eric has also held marketing and management roles at Hewlett-Packard, Dialogic (formerly Intel), and BCE Ventures.

Eric has a demonstrated passion for the clean and green and the intersection of business and public policy. Before joining GreenRoad, Eric was an entrepreneur in residence for the California Israel Chamber of Commerce, where he founded and currently chairs the Cleantech program for a group of investors, entrepreneurs and established companies in California and Israel.

Eric's double masters degrees, an MBA from Harvard Business School and a Master in Public Policy from Harvard's Kennedy School of Government, also provide complementary business and policy perspectives.

TBD

Please bring your questions for a lively interactive discussion.

When: Tuesday, February 22
11:45-12:00 Registration, Networking and Food
12:00-12:15 SVASE/Startup-U Overview, Introductions, Speaker Intro
12:15-1:15 Speaker Presentation & Interactive Q&A
1:15-1:30 Networking with the presenters!

Location: Mintz Levin, 5 Palo Alto Square, 1 Floor Conference Room, 3000 El Camino Real, Palo Alto, CA 94306

Pre-registration closes at 9 AM the day of the event.

Please note topics are subject to change without notice.

Popular FAQs regarding Startup-U:

What is the cost of this event?
A $5 (member) or $15 (affiliate/non-member) registration fee, plus a $1.50 credit card processing fee, includes event and lunch, available through advanced online registration. A $10 or $20 fee is collected at the door.

What is the format of a Startup-U event typically?
Generally speaking, each event begins with an introduction by the host followed by a brief talk about SVASE and self-introductions by each of the attendees. After the introductions, the host introduces a speaker (usually 20 minute presentation, followed by group discussion) or the discussion topic; the exact format varies based on the host and that variety is what makes this event so exciting!

Who should attend?
Startup entrepreneurs, anyone thinking about forming a startup, service providers, angels and VCs active in the Silicon Valley information tech and biotech entrepreneur communities. Past participants include:
Current and aspiring entrepreneurs
Venture Capitalists, Angels and other members of the funding community
Service Providers (e.g. human resources, contract programming, etc.)
Independent Consultants (e.g. sales, marketing, engineering, etc.)

Do I need to be a member of SVASE to attend this event?
Non-members and guests of members are welcome to attend any 2 SVASE Startup-U events. Afterwards, we recommend that non-members become members of SVASE. For more information on the benefits of joining SVASE, please visit our website at www.svase.org/?q=membership or alternatively, you can also join at the event itself.

This event is co-sponsored by Mintz Levin, www.mintz.com.