1065 La Avenida St,
Mountain View, California 94043

Event: 'SVASE BIG: Digital Media: Crossing The Chasm - Web 2.0 '

Date: Thursday, February 21, 2008 At 06:00 PM
Duration: 2 Hours 30 Minutes
Contact Info:
Contact: Laura Weigant Email: info@svase.org

Since the Web1.0 boom of the late 90’s the formula for success has morphed dramatically. If you don’t understand the new rules and paradigms, you probably fail to cross the chasm or get dumped on the sidelines just when you thought you were being taken for the ride of your life in the tornado! And, if you’re fortunate enough to gather high volumes of users, how do you monetize your product/service without spooking the herd?

So what are the critical differences between Web 1.0 and Web 2.0 models, and how can you leverage this knowledge to your advantage?

Come hear best-selling author and investor, Geoffrey Moore

Mr. Moore will explore this topic and provide answers to the following questions and more:
• What’s more important, your technology or your business model?
• Is it enough to get people to adopt you product/service, or do you have to get them to pay for it as well?
• How do you make it self service, so you don’t need sales staff?
• Even with complex services, can you create an efficient volume operations model, so you can scale quickly?
• How do you create a model that can scale exponentially, so you can gain sufficient scale to be financially material?
• How do you get cool & keep staying cool, so you can leverage viral marketing well into the future?

Opening remarks and introduction: Dan’l Lewin, Corporate Vice President, Strategic and Emerging Business Development

SPEAKER: Geoffrey Moore, Venture Partner, Mohr Davidow Ventures

WHEN: Thursday, February 21
6:00 – 7:00 pm: Networking and Business Showcase
7:00 – 8:15 pm: Panel discussion and Q/A
8:15 – 8:30 pm: Additional networking

LOCATION: Microsoft Building 1, 1065 La Avenida St, Mountain View, CA 94043

PRE-REGISTERED RATES (All Rates Include Hors D’oeuvres):
Members - $20; Affiliates who advertise this event - $29; General Public - $49;
Business Showcase Exhibit Table – member rate: $149; non-member rate: $375
(Includes exhibit table and two tickets to the event.)

WALK-IN RATES: Add $10.00 to the listed price

Speakers’ Bios

Geoffrey Moore, Venture Partner, Mohr Davidow Ventures
Geoffrey Moore is a best-selling author, and is widely recognized for his expertise in market development and business and investment strategies. He serves as an advisor to many of MDV's portfolio companies, drawing upon best practices derived from his extensive work with technology startups.

Geoffrey has made the understanding and effective exploitation of disruptive technologies the core of his life's work. His books, Crossing the Chasm, Inside the Tornado, The Gorilla Game, Living on the Fault Line, and Dealing with Darwin are best sellers and required reading at leading business schools. Highly regarded as a dynamic public speaker, Geoffrey is the founder of The Chasm Group and currently is managing director of TCG Advisors. Earlier in his career, he was a principal and partner at Regis McKenna, Inc., a leading high tech marketing strategy and communications company, and for the decade prior, a sales and marketing executive in the software industry.

Geoffrey holds a bachelor's degree in literature from Stanford University and a doctorate in literature from the University of Washington.

Official Website: http://svase.org/index.php?option=com_extcalendar&Itemid=149&extmode=view&extid=1301

Added by svaseinfo on January 5, 2008