SVASE Event: 'CXO Leadership Forum: Create A Marketing Machine That Ignites Company Innovation, Growth, And Leadership' May 9, 2007

SVASE Event: 'CXO Leadership Forum: Create A Marketing Machine That Ignites Company Innovation, Growth, And Leadership'

Event: 'CXO Leadership Forum: Create A Marketing Machine That Ignites Company Innovation, Growth, And Leadership'

Date: Wednesday, May 09, 2007 At 11:30
Duration: 2 Hours
Contact Info:
Venue: Montgomery & Hansen, LLP, 525 Middlefield Road, Suite 250, Menlo Park, California 94025 Voice 650.331.7000. CXO Program Chair: Jim Connor, Tel: 415-518-8874 Email: [email protected]
URL: svase.org/index.php?option=com_extcalendar&Itemid=149&extmode=view&extid=697

Brian Gentile, Exec VP and CMO, Informatica Corporation

Matching the most appropriate type of marketing skill, focus and discipline to the needs and phase of any company (young or old) can make the difference between success, mediocrity, and failure. A marketing team has three primary responsibilities in helping the company to succeed: fostering productive innovation, enabling sustained growth, and generating an aura of market leadership. To succeed in these three responsibilities, the right marketing skill, focus and discipline must be applied at the right time and using the right methods.
Drawing from his experience in helping to build young, mid-sized, and very large technology companies, Brian Gentile, Executive VP and CMO, Informatica Corporation, will discuss the marketing methods and approaches used most successfully at various phases.

The talk and Q&A will cover the following marketing issues:

1. How to foster product innovation?

2. How to create market awareness? What strategies make sense?

3. How to create aura of market leadership?

4. Skills of marketing people & strategies required at various stages of the company’s evolution

5. Is outsourcing of marketing a viable strategy?
Brian Gentile's Bio:

Mr. Gentile is responsible for Informatica's voice to the market which includes corporate, product, partner, and field marketing. He joins Informatica with a long track record of leading world-class teams and marketing industry-leading enterprise software products worldwide. Most recently, Mr. Gentile was senior vice president and Chief Marketing Officer at Aspect Communications, a contact center systems vendor. Before joining Aspect, Brian was executive vice president and Chief Marketing Officer at Brio Software, a business intelligence vendor. He also served as vice president of global marketing at Ariba, a B2B commerce and spend management solutions vendor. Additionally, Mr. Gentile held two executive positions at Sun Microsystems. He led Sun's Developer Relations division, creating the Sun Developer Connection program, which became the industry's largest developer community with 2 million members. Mr. Gentile also spent nearly nine years at Apple Computer in a variety of sales and technical marketing assignments. Mr. Gentile holds an M.B.A. from Arizona State University and a B.S. in business administration degree from the University of Arizona

This event is a collegial luncheon designed to foster discussion in a confidential format among founders, officers and managers (CEO, CFO, CTO, CMO) of startup technology companies. We request that participants be involved in the management of a technology company.

Advance registration only, limited to 25 registrants, no walk-ins admitted.

Cost:
$20 SVASE members
$119.00 New SVASE Membership, this event and lunch
$29 Affiliates who promote this event
$49 Non-members

This event is co-sponsored by Montgomery and Hansen LLP, www.montgomerylawgroup.com.

Official Website: http://svase.org/index.php?option=com_extcalendar&Itemid=149&extmode=view&extid=697