SVASE Event: 'CXO Forum: How To Build A Community 2.0 And SEO (Search Engine Optimization)' March 12, 2008

Event: 'CXO Forum: How To Build A Community 2.0 And SEO (Search Engine Optimization)'

Date: Wednesday, March 12, 2008 At 11:30 AM
Duration: 2 Hours
Contact Info:
Montgomery & Hansen, LLP, 525 Middlefield Road, Suite 250, Menlo Park, California 94025 Voice 650.331.7000. CXO Program Chair: Jim Connor, Tel: 415-518-8874 Email: [email protected]
URL: www.svase.org/index.php?option=com_extcalendar&Itemid=149&extmode=view&extid=1221

Positioning your Company with a Web 2.0 Marketing Strategy

Ever wonder how some companies build strong user groups, create a deep connection to application experts, recommenders and consultants as well as tap the user base for new requirements and insights on product directions and features? Web 2.0 is the ongoing buzz with fuzz, meaning people are talking about it, but there appears to be a wide range of opinion regarding what constitutes a Web 2.0 marketing strategy.

The March 12 CXO Forum meeting will focus on the Marketing Side of Web 2.0 technologies as a technology to implement a marketing strategy including how to build a community among the various customers, stakeholders and participants in your industry. We are pleased to have Robin Stavisky, Managing Partner of New Venture Marketing to discuss the evolving presence of Web 2.0 technology and marketing through the Web 2.0 platform. The presentation will cover the following issues:

1. What is Web 2.0 and why should your company care?
2. Whatever happened to Web 1.0?
3. How can Web 2.0 fit be a part of your overall marketing strategy?
4. What are the most important social media tools?
5. What should you know about blogs, wikis, podcasts, online communities, widgets, mashups?
6. How should you determine the most effective social media tools for your company?
7. How can these media tools be applied to Marketing efforts?
8. What are the new rules for engagement?
9. How should I apply the Rules of Engagement at my company?
10. What types of measurements can be used to rate effectiveness?

About the speaker:

Robin Stavisky
Founder and Managing Partner of New Venture Marketing, a high-technology marketing and communications company, a Silicon Valley firm she has headed for some 20+ years and has provided strategic counsel to over 70 high-growth technology companies. In that time Robin has established herself as a savvy Silicon Valley insider and marketer combining both on-line and more traditional marketing to drive business, position a clients for market leadership and success.

Robin is an instructor and frequent speaker on how to develop a Web 2.0 strategy and how to evaluate and apply the most powerful new social media tools. Her popular course, "Effective Marketing in a Web 2.0 World" at Stanford Continuing Studies explores some of the most exciting social media tools (including: blogs, wikis, online communities, social networks, tagging widgets, mash ups and user generated content). including how companies can use these new social media tools in marketing and communications.
She holds an MBA from Stanford.

This event is a collegial luncheon designed to foster discussion in a confidential format among founders, officers and managers (CEO, CFO, CTO, CMO) of startup technology companies. We request that participants be involved in the management of a technology company.

Advance registration only, limited to 25 registrants, no walk-ins admitted.

PRE-REGISTERED RATES (All Rates Include Lunch):
$20 SVASE members, $29 Affiliates who promote this event, $49 Non-members

This event is co-sponsored by Montgomery and Hansen LLP, www.montgomerylawgroup.com

Official Website: http://www.svase.org/index.php?option=com_extcalendar&Itemid=149&extmode=view&extid=1221