SVASE Event: 'BIGs (Business Interface Groups): Business Showcase + Digital Media - The Coming Explosion In Internet Advertising' February 15, 2007

Event: 'BIGs (Business Interface Groups): Business Showcase + Digital Media - The Coming Explosion In Internet Advertising'
Business Interface Groups – where Business & Technology collide!
Date: Thursday, February 15, 2007 At 06:00
Duration: 2 Hours 30 Minutes
Contact Info:
AOL Campus, 401 Ellis Street, Mountain View, CA 94043 Contact: Laura Weigant Email: [email protected]
URL: svase.org/index.php?option=com_extcalendar&Itemid=149&extmode=view&extid=773

The Internet has enjoyed over 3 years of quarter over quarter growth in online advertising, and it's continuing to grow. The 4 big players (Google, Yahoo, AOL and MSN) control 50% of the advertising dollars. Each of these players enjoys over 100M visitors a month.

Where is all this headed?
This lively panel discussion will explore current trends and panelist opinions on topics including:
• With over 60% of online households having broadband today and over 80% of internet usage is from a broadband connection, what are the macro-trends of “old media” vs internet usage?
• Will Social Networking continue to be a key driver of growth?
• What will be the impact of the growing trend in user generated content?
• What other consumer habits are changing the status quo?
• Will the Big 4 continue to dominate control of advertising revenue?
• Can the smaller players generate enough revenue to survive?
• What’s going on with on-line advertising – what can we expect in the future?

The Panel:
• Tod Sacerdoti, Founder and CEO, BrightRoll
• Bill Schreiner, VP and GM of AOL Uncut Video
• Sush Vij, Microsoft Corporation
• TBD

Moderator: Cathy Kirkman, Partner, Wilson Sonsini Goodrich & Rosati

When: Thursday, February 15
6.00 - 7.00 pm: Business showcase, networking and hors d’oeuvres
7:00 - 8:15 pm: Panel discussion and Q/A
8:15 - 8:30 pm: Additional networking

Location:
AOL Campus, 401 Ellis Street, Mountain View, CA 94043

PRE-REGISTERED RATES (All Rates Include Hors D’oeuvres):
Members - $20; Affiliates who advertise this event - $29; General Public - $49
Business Showcase Exhibit Table - $149 (Includes exhibit table and two tickets to the event.)

WALK-IN RATES: Add $10.00 to the listed price

Seating is limited, so early registration is recommended to avoid disappointment on the day.

This event is co-sponsored by AOL LLC, www.aol.com

Speaker Bios
Catherine (Cathy) Kirkman, Partner, Wilson Sonsini Goodrich & Rosati
Catherine (Cathy) Kirkman is a partner at Wilson Sonsini Goodrich & Rosati in Palo Alto, California. Her practice focuses on intellectual property, licensing, and commercial transactions, with specialized expertise in media and technology law, including content rights and open source software. Prior to joining the firm, she practiced at the entertainment law firm Loeb & Loeb in Los Angeles, California, where she specialized in motion picture, television, and music deals.

Cathy has extensive expertise in digital media, copyright, and Internet law. She regularly advises clients on new business models, content rights issues, copyright and DMCA issues, online contracts and e-commerce, privacy, spam, and spyware, as well as patent and technology licensing issues relating to digital rights management and compression standards.

Her broad experience in traditional media has led her to advise companies and venture capitalist on media law issues. She has worked on film projects such as Robin Hood: Prince of Thieves, Young Guns II, and For the Boys, and received a personal screen credit as production counsel in The Linguini Incident starring David Bowie and Rosanna Arquette. Cathy also worked on television mini-series such as A Woman Named Jackie and The Jacksons: An American Dream.

In various merchandising-licensing programs, Cathy has represented clients such as Converse, The North Face, and MCI Communications, and she has done numerous merchandising deals for major entertainment and sports properties.

Cathy also has broad experience in software, hardware, and technology licensing. Her practice covers development agreements, supply arrangements, strategic alliances, technology transfers, outsourcing, and merger and acquisition transactions, including intellectual property asset deals, with work in this area for major technology companies, as well as numerous venture-backed start-up companies. She managed commercial and licensing due diligence for Hewlett-Packard's $8 billion spin-off of Agilent and assisted 3Com and Network Associates in their respective spin-offs of Palm and McAfee.com.

Cathy also has specialized expertise relating to open source software. She has advised clients on open source issues in connection with merger and acquisition transactions, including use of GPL and LGPL software. She has counseled clients on the use of open source software in product releases, including licensing and indemnification issues, and worked with clients on selection and drafting of licenses for open source releases. She has counseled clients on implementation of open sources policies and assisted with specialized open source implementation issues, such as compliance with open source obligations in the context of copyright protection systems.

She publishes the Silicon Valley Media Law blog, www.svmedialaw.com, and for many years she published one of the first listservs on the interactive media industry, the "Interactive Media Weekly Recap." She also has been a contributing editor to Miller Freeman's Web Techniques magazine and to the Computer Game Developers Association's CGDA Report. She has taught at Stanford Law School's Law, Science & Technology Program and has spoken at forums such as Digital Hollywood and MacWorld.

Cathy has a long history of pro bono service to the community. She served for many years as Wilson Sonsini Goodrich & Rosati's liaison to the East Palo Alto Community Law Project and has received the firm's Pro Bono Service Award and Community Service Award. Her pro bono work includes assistance to Rubicon Programs, the Boys & Girls Club of the Peninsula, the East Palo Alto Boxing Club, Legal Advocates for Children & Youth, the Public Library of Science, and the International Museum of Women, among others.

EDUCATION:
• J.D., Stanford Law School, 1989
With Distinction; Member, Order of the Coif; Research Assistant to Professor Paul Goldstein in connection with his treatise, Copyright Principles, Law & Practice
• Undergraduate degree, Harvard University, 1986
Magna Cum Laude; Phi Beta Kappa

ASSOCIATIONS AND MEMBERSHIPS:
• Chair, Committee on Government Relations to Copyright
• Co-chair, ABA Special Committee on Online Copyright Issues
• Co-chair, Bar Association of San Francisco's Sports and Entertainment Law Section
• Corporate Secretary and Legal Counsel, Anita Borg Institute for Women and Technology
• Member, Bar Association of San Francisco's No Glass Ceiling Task Force
• Member, Board of Editors, American Lawyer Media's Internet Newsletter
• Member, Planning Committee, Stanford Law School E-Commerce Best Practices Conference
• Member, Planning Committee, USC Law School Intellectual Property Law Institute

ADMISSIONS:
• State Bar of California
Tod M. Sacerdoti, Founder and CEO, BrightRoll
Tod M. Sacerdoti is the Founder and CEO of BrightRoll, the Internet's leading video advertising network. Most recently, Tod was the Director of Revenue and Business Development at Plaxo, Inc., one of the fastest growing companies in the history of the Internet. Plaxo offers users a "connected address book,' automating the process of maintaining an up-to-date and universally accessible address book and calendar. Prior to Plaxo, Tod was the Director of Business Development at Spoke Software, the leading enterprise software firm providing tools to sales forces to better leverage relationships. Previously, Tod worked at Interscope, Geffen and A&M Records, a division of the Universal Music Group. Tod was also an analyst in both the Mergers & Acquisitions Group and the Internet Corporate Finance group at Robertson Stephens. Tod has an MBA from the Stanford Graduate School of Business and has a B.A. in Economics from Yale University.

Additionally, Tod is the owner of Delicious Karma (DK), the leading event production and culture marketing company in San Francisco. DK has been responsible for events such as New Year's Eve 2003, 2005 and 2006 at Ian Schrager's CLIFT Hotel, venue grand openings such as the Fluid, Roe / Prive, Suede and Bambuddha Restaurant, and numerous fundraisers for SFMOMA, Mayor Gavin Newsom and Youth Speaks. Tod is also the Amazon best-selling author of How To Use Google, a short eBook about thirty little known Google tools. It has been recently updated in a more robust, 70 page edition How To Use Google II.

Corporate Background:
BrightRoll, Founder & CEO
Plaxo Inc., Director of Revenue & Business Development
Spoke Software, Director of Business Development
Universal Music Group, Associate, Business & Marketing Strategy
Robertson Stephens, Analyst, Internet Investment Banking

Other Businesses and Projects:
Delicious Karma, San Francisco's Premier Event Marketing Company
SLIDE, San Francisco Ultralounge
CIRCA, Restaurant and Lounge
RegToVote.org, Online Voter Registration
Titanium Books, Online eBook Publisher, Founder & Author

Education:
Stanford Business School, MBA
Yale University, BA, Economics

Official Website: http://svase.org/index.php?option=com_extcalendar&Itemid=149&extmode=view&extid=773