"The Six Vs: How to Build Product Success in the Age of Engage"
Denise Shiffman, Marketing Strategist, Speaker, Author
The Four Ps model is broken. The Web is no longer static. The Live Web, an organically changing, user-powered platform, demands a new paradigm for marketing strategy and execution. Denise Shiffman has defined a blueprint for marketing in this new era called the Six Vs for venture, value, voice, vicinity, verification, and vehicle. Through the Six Vs, audiences can better understand what has changed across the marketing landscape, the new media that drive Marketing 2.0, and how to communicate with customers and compel them to act.
How to create persuasive value so that your products stand out
How to build trust by reshaping audience interactions
How to expand social currency and extend sphere of influence
How to deploy new marketing vehicles to capture the hearts, minds, and wallets of your customers
Presenter Bio- Over her twenty-three years in marketing and management, Denise Shiffman has launched over thirty products responsible for more than $2 billion in revenue, run worldwide events, and rebranded a Fortune 500 company to grand industry accolades. Ms. Shiffman is founder and principal of the marketing innovation consultancy, Venture Essentials, which maintains a sole focus on helping companies reinvent their marketing. She has presented in 19 countries worldwide to audiences of 50-5000 including customers, the press, Wall Street analysts, and resellers. Over her career, Ms. Shiffman has worked closely with noted CEOs including Ed Zander, CEO of Motorola and Eric Schmidt, CEO of Google.
Ms. Shiffman has had multiple articles featured on MarketingProfs.com, and has been featured in The New York Times, BusinessWeek, and on CNET and The Motley Fool, among many other publications.
$25 SVAMA members, $75 Non-members of SVAMA, $60 Partner members (ASAP, CMO Council, PDMA, PRSA, SFAMA, SVASE, WIC), $25 Student members with valid student ID.
Official Website: http://www.svama.org/
Added by FullCalendar on May 9, 2008