SVAMA Workshop: Online Research Techniques March 17, 2005

Silicon Valley American Marketing Association (SVAMA) presents:

SVAMA Workshop: Online Research Techniques

Thu, Mar 17, 8:00am-12:00pm, Santa Clara

MORE INFO: http://www.svama.org/events/20050317.asp

The Internet is changing the future of market research. Find out how you can conduct market research from your computer. You can even stay in your sweats!

Join us for this hands-on and very interactive workshop on March 17 to learn how you can leverage the Internet for your research needs. Bring your WiFi-enabled laptops – sweats and wearing green are optional! Topics to be discussed include: bulletin board focus groups – how to optimize online asynchronous and real-time research, website and email panel recruiting, online survey options and shortcomings, journaling and other online research tips.

Participants in this workshop will learn:
* how online research differs from other forms of market research and how it
* affects all aspects of project implementation
* what the hottest online tools are out there and where to find them
* optimal recruitment methods
* online research gotchas and how to avoid them!
* the future of online research and what to look forward to

To register: http://www.acteva.com/booking.cfm?bevaid=79692

SPEAKERS
Danusia Szumowski, Founder and Chief Research Officer of testkitchens.com
Julie Kaufman, Principal of Kaufman Associates

DATE & TIME:
Thursday, March 17
8:00am-12:00pm

LOCATION:
Network Meeting Center at Techmart, Santa Clara
5201 Great America Parkway
Santa Clara, CA, 95054
http://www.networkmeetingcenter.com/locat.html

COST & REGISTRATION:
$45 SVAMA, $56 ASAP, $60 CSPA/SDF/SVASE, $75 general, $30 students with valid student ID.
http://www.acteva.com/booking.cfm?bevaid=79692

MORE INFO:
Website: http://www.svama.org/events/20050317.asp
Email: [email protected]
Phone: 866-206-9067 x3004

About Silicon Valley American Marketing Association (SVAMA):
The Silicon Valley American Marketing Association (SVAMA) is the Source for Silicon Valley marketers, delivering career development, education and networking opportunities to advance marketing excellence in the local business community. www.svama.org