Strategic Marketing Management and Application Seminar February 17, 2011

Market performance proves that companies that understand and apply customer-centric marketing are more likely to achieve long-term success. Strategic Marketing Management is the process of developing and managing marketing strategies to create value for a firm’s customers. This interactive course will provide participants with an overview of the strategic marketing management process and its principal concepts. Participants are encouraged to bring actual marketing issues, challenges and ideas from their company for discussion and refinement. The course will include classroom presentations, discussions, and case study examples across a range of firms and industries. Grants available for employees working in the industries of: manufacturing, healthcare, information technology, telecommunications, and environmental engineering. Tuition will be covered at 50% if eligible!

Official Website: http://www.uvm.edu/vbc/marketing