Steve Johnston's Fundraising Lecture on 50 Ways to Make Google Love Your Web Site November 1, 2007

7 Reasons why you need to attend this lecture on
50 Ways to Make Google Love Your Web Site:

1. Google is the single biggest referrer of visitors to web sites
2. Good performance in Google's search results means more customers coming to your web site
3. Google's love is a hard love; Google doesn't trust what you say on your web site
4. Being nowhere in Google's results means you are not doing your job properly
5. Search Engine Optimization (SEO) knowledge is no longer optional for web designers
6. Roughly half of all online shoppers research at a search engine before buying online
7. You can make a difference to the performance of your site in Google's search results

The good news is that your web site can appear in Google's results when people search for what you sell, but it doesn't happen on its own!

Steve Johnston is one of only a few highly-respected UK experts on Google and he provides commercial consulting services to client organizations such as Channel 4, Dyson, Future Magazines and Expedia. He is the author of a forthcoming paperback from Random House entitled 50 Ways to Make Google Love Your Web Site, which is based on his popular eBook of the same title.

This is a fantastic opportunity to hear Steve speak at an irresistible price.

What you will learn if you attend Steve's lecture on Making Google Love Your Web Site:

* By attending this event you will learn the fundamentals of how Google works and how it decides whether to present a web site in its search results when its users type a few simple words into its search box.
* You will learn the three principles of Google's search engine and how they apply to the day-to-day construction, editorial and marketing of your web site.
* You will leave the event with some simple tactical things you can take care of the following day, and some big strategic ideas that will require you to put your thinking hat on.
* Google Love is not easy to acquire, but Steve will help you take those first steps.

You will NOT learn how to use Google's advertising system, Adwords, at this event. Steve is interested in showing you how to enjoy natural traffic from Google without you having to pay for the privilege of every single visitor.

Attendees of this lecture will receive a free copy of version 2.0 of Steve's ebook, worth £19.95

The event will start at 7.00pm on the 1st November 2007 and finish between 9.30pm and 10.00pm depending on how the Q&A session at the end unfolds. There will be a break half way through at which refreshments will be available.

This lecture is taking place as a fundraising event for St Laurence School in Bradford-on-Avon, Wiltshire, at which Steve's three children attend. Steve is taking no fee from this event, all profits will go to the school's fundraising activities.

The event is taking place in a recent example of St Laurence's successful fundraising activities, its new Lecture Theatre at its Ashley Road location (please see accompanying pictures). Further details will be sent to you when you purchase a ticket.

There are only 110 seats available for this event, the face value of which is £45.00. You can purchase multiple tickets.

Purchase tickets through the event's Ebay page.

DO NOT ARRIVE WITHOUT A TICKET, YOU WILL NOT BE ADMITTED

Official Website: http://www.johnston.co.uk/googlelove