1995 University Ave
Berkeley, California 94704-1058

What Every Startup Needs to Know about Public Relations

To generate sales, you have to make yourself known; that's why every startup needs PR. Good PR helps you communicate the need for your product or service, differentiate you from your competitors and build your relationships with the press, bloggers, and analysts who will get the word out about your company. Although today startups may wonder if they should spend money on PR, without it your campaign may fizzle, not sizzle.

For maximum impact, you need to understand PR best practices and start planning your campaign a few months in advance. It is crucial to allocate enough time to prepare the key elements for a successful launch. This includes developing compelling, succinct product/technology messaging that clearly communicates the business benefits your product provides. It also requires that you test your messaging (under embargo) in advance with a few trusted analysts as well as train appropriate spokespeople for press and analyst meetings. This exposes any potential weaknesses in your story and gives you the chance to tweak your messaging before the launch.

Who should attend: This session is designed for start-up companies preparing to launch their product or company into the market. Since top-level executives are often involved in such launches, company presidents as well as vice presidents and directors of marketing will find the presentation of interest.

Free for eBig Members, $15-20 non-members

Official Website: http://www.ebig.org/index.cfm?fuseaction=Calendar.eventDetail&eventID=77

Added by FullCalendar on April 14, 2009

Interested 2