Social Media Mishaps: Top 10 Mistakes Great Companies Make November 18, 2011

1 General Recertification Credit

Social media has impacted the recruiting landscape like never before. While many companies embrace these new tools, others struggle to use social media to strengthen their brand and candidate reach. Just as social media brings great value to an organization, it can also cause harm when not used correctly.

Discover-and avoid--the most common mistakes great companies make with social media, and ensure a successful social media recruitment strategy in your organization. You'll be able to:

*Define overall guidelines for creating a new employment marketing strategy
*Set realistic expectations of ROI with social media strategies

About the Presenter
As Director of Public and Job Seeker Relations, Theresa Maher focuses much of her career on helping employers find qualified talent by providing local communities with information on employment branding and recruitment. She is an expert on the topics of local employment, recruitment and job seeker issues and is a certified coach in job and career development and job and career transitions. Theresa spends much of her time sharing her expertise through JobingVideos, employment blogs, webinars, workshops, and local media stories. She has also held positions with Jobing focusing on Community Relations Outreach, Technology Solutions and Media Partnership development.

Official Website: http://www.nchra.org