Social Marketing for Fun and Profit November 13, 2008

Social Marketing for Fun and Profit:

Monetizing Web 2.0 to generate value for your organization

Sponsored by the Small Business Development Center at Farmingdale State College (http://www.farmingdale.edu/sbdc)

1. Introduction to social marketing and Web 2.0
A guide book to social marketing and Web 2.0
Karl Ufert
Principal, Mitra Creative (http://www.biztech.mitracreative.com/)

Brandtelling: Engage your audience with a story
Arthur Germain
Principal, Communication Strategy Group (http://www.gocsg.com/)

2. Living Case Study
Utilizing a private micro-community for education, idea exchange, tips, techniques, and brainstorming: “CIOZone™: the First and Only ProSocialTM Network for CIOs”
John McCormick
Chief Content Officer, CIOZone (http://www.ciozone.com)

Location: Small Business Development Training Center at Farmingdale State College. See this page for directions:
http://www.farmingdale.edu/campuspages/Campusaffiliates/sbdc/directions.htm

Sponsoring Committee: E-Business
Contact Name: Jim Garvey

Official Website: http://www.listnet.org/eventDetails.cfm?eventid=1186