Simon Fashion Now October 23, 2009

Celebrate fall fashion when Simon Fashion Now™ presented by Land Rover Charlotte comes to SouthPark, bringing the drama and appeal of a runway show to Charlotte’s style-minded yet budget-savvy consumers.

Simon Fashion Now will kick off on Friday with Trends & Friends Night, an evening of fashion, cocktails and bites, beginning at 5:00 p.m. in SouthPark’s Circle Court. The evening will feature three runway shows at 5:30, 6:30 and 7:30 p.m. and Style Stops showcasing the latest fashion trends, all free of charge. Guests can also enjoy a silent auction to benefit Dress for Success Charlotte, and shoppers are encouraged to bring new or gently worn accessories for donation to the non-profit organization. Simon Fashion Now continues on Saturday at Center Court with runway shows every hour from 1:00 – 5:00 p.m. and even more Style Stops.

Unlike fashion week runway shows, each featured look will be available for immediate purchase at participating retailers. Beautiful models will showcase fall looks from SouthPark’s hottest retailers including Belk, Dillard's, Macy's, Neiman Marcus, Nordstrom, Aéropostale, Banana Republic, BCBGMAXAZRIA, Billy Reid, Brighton Collectibles, Caché, Coldwater Creek, Cole Haan, Francesca's Collections, Gap, J. Jill, Soma Intimates, Swarovski and Tommy Bahama. Interactive Style Stops will also be set up to showcase the latest trends with Aveda, Bath & Body Works, Belk, Coldwater Creek, Cole Haan, Dillard’s, Francesca's Collections, J. Jill, My Skin Within, Nordstrom, Soma Intimates and The Body Shop.