Silicon Valley Brand Forum at Sun: Cause Marketing March 18, 2009

Spend a morning exploring ways in which companies are reaching out to make the world a better place, both locally and globally, and the impact these efforts have on the corporate brand.

Cause Marketing began with companies like Avon and Timberland working to create an association between their brand and a cause. Today this has become an integral part of modern branding strategy at companies around the world. Cause marketing helps define and reinforce a company's promise to its customers and communities, and sets expectations regarding a company's behavior. This trend is changing how organizations make business decisions, how corporations participate in philanthropy, and how non-profit organizations interact with for-profit companies. At the SVBF / Sun Brand Forum we will explore and discuss how cause marketing is affecting businesses, strategy, people, causes, and the bottom line.

Agenda
8:00 -8:25 - Breakfast and networking
8:25-8:30 - Welcome
8:30-9:15 - Jennifer Aaker presentation - The Psychology of Giving
9:15-9:45 - Break
9:45-10:20 - Panelist intro (panelists will give a short intro - 8 to10 minutes - on CSR programs at their company)
10:20-11:45 - Panel discussion
11:45-12:00 - Wrap-up
Jennifer Aaker is the General Atlantic Professor of Marketing at the Graduate School of Business, Stanford University. Professor Aaker's area of expertise lies in the psychology of time, money and happiness. Professor Aaker will talk about what motivates individuals and coporations to give, and how corporations have successfully aligned giving with their brand.
Panelists:
Cheryl Sawyer, Cisco, Brand Director
Judy Levine, VP, Marketing, Taproot Foundation
Susan Space, Sr. Director, Brand Mktg. Sun

Moderator, Melissa Dyrdahl, CEO, BringLight Foundation

$100 corp. non-members, $50 students, non-profits.

Official Website: http://www.svbrandforum.com