Silicon Valley Brand Forum at HP: Deepening brand relationships May 4, 2010

From Casual Acquaintance to #1 Fan
Join us for a morning of presentations and a panel discussion to learn how companies are taking their brand relationships with their customers from awareness to evangelism by creating powerful and resonant brand messages and experiences.

You will learn:
- How one company is deepening its relationships with customers in the content farming business

- Strategies and tactics companies are using to deepen brand relationships

- Insights on the shift from sending messages to customers to engaging customers in conversation

- How companies are managing well-networked unhappy customers

We will have a panel discussion with top brand experts from four companies to give you insight into how they are taking their customer brand relationships deeper.

The panel discussion will feature:
Ron May, moderator, an SVBF co-founder who has led brand strategy for both start-ups and industry leaders including Logitech, Quantum Corporation and Synopsys, and even Mattel's Barbie brand.
Heidi Melin, CMO at Polycom and past CMO at Hyperion and marketing VP at PeopleSoft
Dan Nichols, vice president of marketing at RightNow Technologies, a leading CRM company
A speaker from HP to be confirmed.
The event will feature a case study presentation by Adam Weinroth, vice president of strategic marketing at Demand Media, creators of eHow, LiveStrong.com, and GolfLink.

Refreshments will be served.

Register at http://www.svbfspring2010.eventbrite.com

Official Website: http://www.svbrandforum.com