Serial Entrepreneur Discusses Taking the Long View in Business October 9, 2009

Mark your calendars on Friday Oct. 9, 2009, Lenny Greenberg, a serial entrepreneur and frequent Bootstrappers Breakfast attendee will lead our morning discussion about taking a long term view in business. All too often high-tech companies don't take a long term view of their product. In the initial rush to get something to someone, companies may make tactical product choices that may hurt their long term viability. Lenny will provide a strategic framework for making decisions about product direction. Lenny is currently CEO at Assistyx (www.assistyx.com).

Leonard (Lenny) Greenberg is Founder and CTO of Assistyx LLC, a software company specializing in products for non-verbal autistic children. Prior to that, he was co-founder and CTO of Pathlore Software Corporation. Lenny led technology direction and development at a variety of enterprise software start ups including HxManagement, Sigma Imaging Systems, Document Automation Corporation and Instinet. He started his career in the Cleveland, OH office of Accenture with a specialty in banking and law firm Automation.

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