Seminar: Building Your HR Brand from the Inside Out January 20, 2009

6 CPE Credits

What makes us buy from companies like Microsoft, McDonald's and Coca-Cola? It's brand, the idea of a specific product or service that we connect with. Who connects with the products and services you and your department offer?

Successful HR departments create a brand of delivering value and business results. Does your department deliver on its brand promise? Do you? Your brand dictates quality and defines perceived value. It distinguishes you, your staff and your business from the competition and creates a lasting impression. Learn to:

-Create a business, departmental and personal brand that is distinctive, relevant and consistent
-Integrate your roles, standards, and personal style in creating a compelling, powerful and unique brand
-Advance your department and career through effective branding strategies

Speaker: Jerry Ervin. As founder and President of Paragon Strategies, Jerry's chief responsibilities include business development, strategic partnership, program creation and making everyone happy. Previously, Jerry spent 13 years in advertising business development where he formulated and executed successful marketing programs for dot.com businesses. He has given outstanding lectures, seminars and workshops for numerous U.S. organizations of all sizes.

NCHRA Members: $310 / General: $390.

Official Website: http://www.nchra.org