In this course designed for those with varying levels of knowledge and experience in search engine optimization (SEO), participants will learn how to improve Web site rankings across the major search engines and how to increase qualified traffic. They will also learn how to analyze search engine results and edit a Web site to achieve top placement. The basic theory of how search engines work will be discussed as well as advanced SEO techniques, including how to optimize dynamic pages and how to increase conversion rates without sacrificing rankings. Training materials will include the latest in industry developments.
Six Saturdays, September 29-November 10, 2007, 9:30 a.m.-12:30 p.m.
(no class October 13)
Registration and fee information on the Rice GSCS Web site
Official Website: http://www.gscs.rice.edu/NccCourseView.asp?Mode=View&clCourseID=522
Added by gscs_rice on June 28, 2007