Search Engine Optimisation (SEO) Training Workshop February 12, 2008

Introduction

This workshop will provide you with all the tools, techniques and know-how to get you to the top of search engines and deliver new business. We will also go through some of the latest techniques including working with blogs, RSS and social networking sites.

Who should attend?

Anyone involved in internet marketing wanting to get the very best results for their search engine marketing budget including sales and marketing managers, online marketers and consultants.

How will you benefit?

Apply the learning from this course and your website ranking and position will be boosted within the results pages of all the major UK and global search engines, maximising the marketing return on your website investment.

Module 1: Introduction and finding keyphrases

- An outline of the best practice structured process to optimisation
- How to find the most effective keyphrases to bring relevant visitors to your site
- Using the latest web tools to identify the best keyphrases
- Assessing the relevance, popularity and competition for your keyphrases
- Tecnhiques for assessing the competition and how long it will take to achive good results

Module 2: Auditing your site and advanced keyphrase analysis.

- The major factors which will provide good SEO ranking
- both within your website and external factors
- How search engines work and which are important
- Using web based tools to assess your current position versus your online competition
- Advanced keyphrase analysis - to out compete your major competitors

Module 3: Optimising your web pages

- Explaining metadata and identifying the most important metadata in your site for top search engine performance
- Structuring your title, description, keyword and H1 tags for optimisation
- Explaining keyword density and the importance of effective copy writing for high SEO rankings
- Using web based tools to analyse your existing copy and keyword density
- Implementing your optimisation - matching pages to phrases

Module 4: Developing backlinks and using directories

- A structured approach to developing your linking strategy
- The importance of backlinks to your SEO rankings
- How to develop and assess links from the best sources
- Structuring your anchor text for optimum search engine performance
- Analysing your links and your competitors links using web based tools

Module 5: Monitoring our performance and fine tuning

- Monitoring your rankings - using web based tools to see keyphrases and search engine positions
- Analysing what’s working for you and how to improve
- Which phrases are working for you, which search engines and directories are delivering results
- Fine tuning your SEO to out compete your online competitors
- What to avoid to remain search engine friendly

(Refreshments and buffet lunch included)

Official Website: http://www.merit.org.uk/trainingcourses/showcourse.asp?recordid=21