Search Engine Marketing March 7, 2007

mad.co.uk's one day conference will tackle the business-critical issue of search engine marketing head on. This is an excellent opportunity to hear first-hand from the experts how to meet the challenges of growing your business online.

Speakers from Cheapflights.co.uk, Virgin Money, Yahoo!, Hotel Chocolat, the Search Marketing Association and Hitwise will be sharing their experiences and helping you to address key questions that your business should be asking:

• Organic versus paid search - which is best for my business?
• Why is my company ranked lower than our competitors?
• Yesterday we were on page one of Google - today we've disappeared! Why?
• How do I turn clicks into sales?

What have past delegates said about mad.co.uk conferences? Here are a selection of comments:

"Excellent conference - a great learning opportunity for me" - Invesco Perpetual

"Great conference and some useful insights" - Scottish Widows

"An action-packed day full of short, sharp, sensible messages and tips to take back to the office" - Gearhouse Broadcast

"An Impressive list of speakers" - MKM Concepts

Official Website: http://www.mad.co.uk/StaticPages/StaticPage.aspx?uiStaticPageID=afa063ea-e7ae-4871-868c-ee5c07bd2433