Search as a Strategic Planning Tool June 24, 2008

Search is no longer just a tactical tool for online marketers - it’s become an important piece of any successful marketing strategy. Progressive marketers understand that search can be used to gain insight into the behavior of their customers, their competitors, and the overall market.

Developing good “search intelligence” - for example, understanding how certain demographics behave relative to certain keywords - is critical to your marketing success.

In this free webcast, we’ll discuss how marketers us search in the strategic planning phase - from creating a demographic profile of their ideal customer, to sizing the opportunities in the market.

Official Website: http://searchmarketingnow.com