SDForum Software Architecture Event: Social Media Era March 24, 2010

Rising of social networks like Twitter and Facebook has been flooding the web with user-generated contents in the amount that was never seen before. As we become more depending on the social media for daily information gathering and social interaction, we have started to demand more from search engines, such as real time conversations and social connections. Such new environment is forcing search engine technology to evolve.
This presentation will first review the traditional search engine technologies and architecture. Then, we will talk about some of the new architectures for supporting real time search and social search. The last part of the presentation is devoted to discussion of the emerging real time web monitoring system, the cousin of search engine. Social media monitoring is predicted to become a mainstream tool for consumers and businesses because the inherent collective intelligece has the potential to further increase the efficiency of finding information and making decision as what search engine has done.
Speaker Bio:
AJ Chen, Technical Architect, Healthline Networks Inc.
AJ Chen, Ph.D., is an advocate of semantic web, social media monitoring, and digital health. As a Technical Architect at Healthline, he applies semantic technology in developing healthcare search engine for consumers.

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