SDForum Marketing SIG - Viral Marketing Unplugged November 12, 2007

This presentation promises to give a fun, informative, example-filled look at one of marketing's most talked about disciplines--viral marketing.

You'll learn -- just what is viral marketing? (A clue: it comes in many forms). What's involved in creating a successful viral campaign? What pitfalls to watch out for? And where does viral marketing fit into the marketing mix?

Our speaker is Barak Kassar, President and Group Creative Director at Rassak Experience, the San Francisco-based strategic and creative marketing firm. Barak's top job is thinking (a lot) about how to make brands shine through high-density clutter. He has worked for 15+ years in very different areas of the media & marketing business. It's given him a multidisciplinary view.

$15 non-SDForum members; $0 SDForum members; no pre-registration necessary.

Official Website: http://www.sdforum.org/index.cfm?fuseaction=Page.viewPage&pageId=628&parentID=483&nodeID=1