Scion Route 06: Independent Film Series October 17, 2006

malbon Brothers Farms and Scion Present the Route 06: Independent Film Series
-Route 06 Film Series Breaks Down the Indie Film Scene
with Four Revolutionary and Award Winning Films Premiering in Six U.S. Cities-

Closing out yet another scorching summer, Scion and nuance marketing agency malbon Brothers Farms (mBF) turn up the heat one more time with the fourth annual Route 06: Scion Independent Film Series. This year’s lineup brings together four of the best and brightest upcoming filmmakers. Together, mBF and Scion have chosen an exciting lineup of award winning independent films, which will tour six cities across the United States, including Atlanta, over a four month period. Each film centers on a different theme growing out of the afrobeat, hip-hop and street art cultures.

Route 06 will feature the following screenings in each selected city: Infamy, Favela Rising, Just for Kicks, and Next: A Primer on Urban Painting. Before each screening the film short, Retail Mafia Documentary, will be shown. Each film was selected for its groundbreaking style, originality, subject matter and cast.

This Tuesday, "Just for Kicks" screens at Center Stage (1374 W. Peachtree St.). The event starts at 8pm with music from the area's best DJ's. After the film, moviegoers will be invited to take part in a Q&A session with the filmmakers and meet them at a VIP reception.

All events are open to the public, but please visit www.scion.com/route to RSVP.

ABOUT JUST FOR KICKS
“Just For Kicks” is the first documentary film featuring an overview of the sneaker phenomena through interviews of world-renown collectors, Hip-Hop pioneers, industry players, rap stars, journalists, brand marketers and other sneaker addicts. In the film, shot in New York, Paris, London, Portland and Los Angeles, insider personalities such as Bobbito Garcia, Rock Steady Crew’s Doze Green, Grandmaster Caz & JDL (Cold Crush Brothers), Rev. Run, DMC & Russell Simmons, Scoop Jackson, Futura 2000, Fab 5 Freddy, Bonz Malone, Wu-Tang Clan’s Raekwon, Damon Dash and more share their passion and their perspectives on how and why sneakers have evolved into one of the key elements of style of the MTV generation.

Official Website: http://www.scion.com/route