1120 Avenue of the Americas
New York, New York

Once the tool of savvy consumer marketers, loyalty-marketing programs designed to recognize and reward best customers are cropping up all over the B-to-B arena. And for good reason: the 80-20 rule is even more pronounced in B-to-B channels,

Official Website: http://www.the-dma.org/seminars/loyaltyweb/20071113.shtml

Added by mBLAST on October 30, 2007

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