Sales Messaging: The Best Way to Increase Your Sales March 15, 2007

This dynamic session will address the key elements of how companies are revolutionizing their go-to-market strategies by implementing great sales messaging to attract the key buyers they need to succeed in today's hyper-competitive market.

In this session you will learn:

*How to quickly increase win rates and competitiveness with less time, money and effort
*How sales messaging is significantly different from other messaging types.
*Why implementing sales messaging is often the best way to increase your sales
*5 key buyer types and 3 buyer roles your company needs to attract in order to succeed
*The key buying questions and which ones your buyers are asking.
*A system for quickly identifying all the ways your offering improves the buyer's condition
*How to develop and deploy great sales messaging using a proven methodology.
*A framework for how to integrate sales and marketing that you can apply immediately

This is a "must attend" for sales and marketing executives, marketing managers and those interested in how to sell more with less time, money and effort.

About the Speaker:
Michael Cannon is an internationally renowned sales messaging expert, a dynamic speaker and a best selling author with business gurus Brian Tracy, et. al., of "Create the Business Breakthrough You Want." Michael is Founder and CEO of the Silver Bullet Group and creator of the Silver Bullet Sales Messaging System. www.silverbulletgroup.com

$35 members, $20 student-members, $50 non-members, $30 student non-members.

Official Website: http://www.sfama.org