Reverse Funnel System January 13, 2009

Reverse Funnel System

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If you're in the internet marketing niche, than you've heard of Ty Coughlin's Reversed Funnel System, an MLM program created to help entrepreneurs make money online, however, Mr. Coughlin's system is a misnomer to what the reverse funnel really is, and I would even go farther and say that Coughlin's system gives the reversed funnel a bad name.

Coughlin's program is more of a system. Words printed on a piece of paper for entrepreneurs to read so they can automate their business. But the program focuses on getting traffic to the business, and keep getting traffic to the business. For Coughlin's program, the system is dependent on traffic. The more traffic you have to your business, the more money you're going to make. This isn't what the reverse funnel is. On the contrary, with the reverse funnel more traffic is actually worse.

The reverse funnel isn't dependent on traffic. The real reverse funnel focuses on individuals, it focuses on the prospect of your visitor, and create a stronger, more impacting relationship which then results in more sales. Coughlin's funnel is focused on getting a bunch of people to his business and squeezing them down a funnel in order to pop out a consistent amount of profit. The real version doesn't have a consistent amount of profit. As time goes on, the reverse funnel's profit grows larger and larger for each individual.