Razorfish: your brand, their world - Brand Relationship in a Social Media World August 17, 2009

"Brand Relationships in a Social Media World" is an interactive panel event where we’ll examine the ways in which social media has forever changed the relationship between company and customer.

As more and more businesses move online and go mobile, how do companies maintain the connection and brand loyalty that person-to-person relationships foster? And how can brands deliver personalization and memorable, rich experiences at Internet scale and speed?

Join us as we discuss the ways in which social media is changing the relationship between customers and brands, and what it means to marketers, merchandisers, product developers, customer service organizations, R&D and senior management. Panelists will discuss the risks and opportunities inherent in social media, and how they are using it to redefine their relationships with customers, manage through crises and deliver bottom-line results.

Official Website: http://brandsocialworld.razorfishtc.com/