PRSA International Conference October 13, 2012

Content is king in marketing and public relations, but is your content getting the exposure it deserves? Walk away with the three steps for identifying target audience segments, and improving the reach and influence of your key messages to journalists, bloggers and end consumers.

· Learn how the “Content Marketing Trilogy” can transform your strategy.

· Uncover modern search and social media optimization tactics.

· Gain insight into essential monitoring and performance measurement.

· Learn how the “Content Marketing Trilogy” can transform your strategy.

· Uncover modern search and social media optimization tactics.

· Gain insight into essential monitoring and performance measurement.

Official Website: http://www.prsa.org/Conferences/InternationalConference/