PPC Summit: Boston Online Marketers Increase Your ROI w/ Pay Per Click March 3, 2008

PPC Summits are designed to help you learn from the experts how to become savvy search engine advertisers and maximize your pay per click opportunities, out perform your competitors, and build your business. In these interactive, two day summits, you will be introduced to strategies and skills that are the foundation of successful pay per click marketing. PPC Summits are designed for marketers who are active learners and want to know EVERYTHING about pay per click advertising.
Learn Search Engine Marketing Tactics & Gain Customers:
> How to set up and run pay per click campaigns across Google Adwords, Yahoo! Search Marketing, Microsoft adCenter, and search engines
> Identify keywords that drive conversions
> Effective Search Engine Marketing copywriting tips
> Learn tools and solutions to help reach your CTR and conversion goals
> What to track and how to do it effectively

Learn Search Engine Marketing Strategies:
> Bidding strategies that are specific to YOUR business model
> Effective landing page development and deployment
> Discover what is making your competitors successful - case studies, metrics, examples...
> How to recognize and avoid click fraud that could kill your campaign performance

Why Marketers Attend PPC Summit:
> In-depth practical knowledge to manage effective PPC SEM campaigns
> "How-To" resource manuals that will serve as a complete reference guide for pay per click
> Access to leading vendors (search engines, tools providers, SEMs...)
> Network with peers who have similar goals of succeeding with pay per click marketing
> Get your questions answered by Search Engine Marketing experts and discuss issues critical to your business

Seats are limited - Sign Up Today! Register now http://www.ppcsummit.com/register.html?fullcalendar and get the early bird $200 discount!

Starts at $599 early bird, to $1399 onsite registration for 2-day program.

Official Website: http://www.ppcsummit.com