Positioning Your Product/Service in the New Economy May 28, 2009

With dwindling budgets and cost-sensitive customers, positioning your product or service has become more critical than ever before. Every vendor is battling for the slice of the customer's spending and as such, you need to position and price your product to be perceived in the right away. Pricing, which has become even more important in the current meltdown is a critical element of your overall positioning as well. In tough economies, people demand proven value and more skeptical than ever of unfounded claims, overhyped value propositions and dubious contributions to their business and lives.

Join Paul Wiefels from Chasm Group as he shares some of the best practices and success stories from leading technology vendors and shares with you the art and science of positioning technology-based products. He will address some of the following topics:

What role does strategic positioning play in the current market climate?
How do you position your product effectively versus your competitors?
What are the elements of an effective value proposition? What makes a value proposition relevant?
Are the benefits you claim the same ones that customers value?
Pricing for cost vs. value: Which models work and which do not?
What role do ROI play in the new business climate? Do you know what the true cost of adopting your product really is?
How does a chosen value proposition influence your business model?
If you are a Founder, CEO or VP of Marketing of a technology-based business, you cannot afford to ignore this event. Reserve your spot today at www.techcoire.com

Members - Free ; $50 before 5/23 ; $60 after.

Official Website: http://www.techcoire.com