Personalized Medicine: How well do your genes fit? March 21, 2007

PWHA, HBA and WHCE Present:
Personalized Medicine: How well do your genes fit?

Personalized medicine uses new methods of molecular analysis to better manage a patient's disease or predisposition toward a disease. It aims to achieve optimal medical outcomes by helping physicians and patients choose the disease management approaches likely to work best in the context of a patient's genetic and environmental profile.

Come learn more about Personalized Medicine and hear how it worked for a particular patient.

A panel discussion with:
Kim Popvits, President and COO of Genomic Health
Lynn Dowling, WHCE Board Member and Genetic Test Consumer
Ryan Phelan, CEO of DNA Direct

Moderating:
Arlene Kirsch, Area/Segment Vice President in the Managed Markets Division of GlaxoSmithKline, Inc.

About the sponsoring organizations:
About PWHA:
The Professional Women's Healthcare Alliance is dedicated to providing knowledge, insight and opportunity to enable women in the healthcare industry to realize their full leadership potential and professional aspirations. Visit www.pwha.org for more information on this event and other upcoming programs.

About HBA:
The mission of the Healthcare Businesswomen's Association is to further the advancement of women in healthcare by being the premier catalyst for the professional development of women leaders in healthcare worldwide. For further information on our Global Programs and Leadership Conference, please visit www.hbanet.org.

About WHCE:
WHCE holds a unique position in the greater Bay Area as the only health care professional association to focus its membership and its activities on women. The purpose of WHCE is:
to promote the career advancement of women executives in health care
to increase the technical and professional knowledge of its membership through education
to provide a forum for communication, networking and support
to promote members and the accomplishments of women executives in health care

About Professional Women's Healthcare Alliance (PWHA):
The Professional Women's Healthcare Alliance is dedicated to providing knowledge, insight and opportunity to enable women in the healthcare industry to realize their full leadership potential and professional aspirations.

Official Website: http://www.pwha.org/Events.html