PDMA: Qualifying New Product Opportunities April 19, 2006

http://www.norcalpdma.org

Technology based companies frequently have more ideas than they do resources to develop them and take them to market. In this situation, it is critical to quickly determine which new product opportunities are worth pursuing and which should be shelved. The key to successful prioritization is gathering data from the marketplace quickly and effectively, thus allowing a decision to move ahead on projects with a higher likelihood of success. This discussion will include an introduction to a proven technique called Opportunity Analysis, an approach that has been used by successful Fortune 100 companies, and a case study from a successful nanotech company.

Key takeaways include:
* Framing and documenting your ideas
* Selecting which ideas to pursue and portfolio management
* Methods and procedures for qualifying the opportunity through customer interviews and data gathering
* Worksheets and templates that you can use in your own company

Presenters:
Lynne Galligan, Managing Director - Hilltop Innovation
Lynne founded Hilltop Innovation in 2002 to help growth oriented companies improve their success rate in new product development.

Prior to starting Hilltop, Lynne was Chief Technology Officer and Vice President, Business Development for Avery Dennison Corporation. Before joining Avery in 1997, Lynne was Director of Chemistry and Environmental Sciences at Corporate Research and Development for General Electric.

Lynne began her career in the product development group at Dow Corning in 1977 where she held various technology and business roles before leaving in 1994 to join a Dow start-up, Dendritech. Lynne received a BS in Chemistry from Western Washington University, MS in Inorganic Chemistry from The University of Illinois and an MBA in Marketing from Central Michigan University.

Member/Non-member/Door: $25/$35/$5 more at the door.

MORE INFO:
Website: http://www.norcalpdma.org
Email: [email protected]
Phone: 650-380-2627